Free magazines that go home with every pupil
Reach local families through the schools they trust
About McCarthy Publishing
We publish free magazines that go home in school bags. Teachers hand them out, families read them, and they stay on the kitchen table for weeks.
That gives our advertisers something most media can’t. It reaches children and their families directly, through a source they already trust: their school.
Primary Times
The what’s on guide for families with primary school children. Seven issues a year, timed for every school holiday and half term, plus a Back to School issue. Packed with days out, events, clubs and activities, it’s the first place parents look when the holidays come round. Published in Tees Valley, North and East Yorkshire, and Lincolnshire.
Your Choice: The Essential Guide to Post-16 Options
A careers guide given to every Year 11 pupil each September, just as they start choosing between sixth form, college, apprenticeships and T Levels. It covers every route clearly and fairly, with local labour market information and opportunities from colleges and training providers in each area. Published in the North East, Tees Valley, and the East Riding of Yorkshire & Hull.
Why it works
Our magazines are delivered through schools, so they reach the families you want and don’t get lost in the noise. Whether you run a family attraction or a sixth form, you’ll be in front of the right people at the right time, and it costs far less than most advertising.
Our Publications
Primary Times
The definitive 'what’s on' and 'where to go' family guide of activities and events for families of primary school age children.
Your Choice
Helping year 11 students to make informed decisions that best suit their future ambitions. Covering a wide range of post-16 choices.
Success worth shouting about!
We attract a range of advertisers who come back time after time because of the positive impact our publications have on their businesses. Read more about just some of the success stories.

"Being featured on the front cover of Primary Times was a huge success for Wild Pines Park this summer."
Samuel Woodings,
Manager, Wild Pines Park Ltd

"When we asked them how they found out about events to attend, the resounding answer was Primary Times."
Events Team, Redcar & Cleveland Borough Council

The wide reach and trusted reputation among parents have allowed us to connect directly with our target audience.
Terry,
Family Outings Ltd
Contact us
Telephone: +44 7394 296453
E-mail: Maureen@mccarthypublishing.co.uk
Address: McCarthy Publishing Limited, Middlesbrough , TS5 7SH


